CloserCoach is an AI-powered roleplay platform that helps B2B sales teams practise more, close faster, and improve measurably — at a fraction of the cost of traditional training.
Explore the opportunity ↓Every B2B company invests in CRM, marketing and leads — but reps still lose deals to poor pitch delivery, weak objection handling, and lack of repetition. Traditional training is expensive, infrequent, and impossible to scale.
Workshops are costly, hard to schedule, and forgotten within weeks. There's no rhythm, no repetition.
Managers can't track who improved, who needs help, or what's working. Progress is invisible.
Reps practise on live calls, burning qualified leads before they're ready to perform.
Hiring more sales coaches doesn't scale with headcount. Quality stagnates as teams grow.
Competitors offer either a static LMS or a basic voice bot. CloserCoach gives reps a realistic video or phone conversation with a configurable prospect persona — then an AI coach analyses every exchange, scores performance across 5 sales phases, and flags exactly what to improve. Managers track their whole team in one dashboard.
The global sales training market is large and growing — but it remains dominated by legacy providers who haven't adopted AI. We're entering at the right moment.
Realistic voice avatars and instant LLM coaching reports are only possible today. The cost and quality were unachievable two years ago.
Teams are distributed — managers can no longer shadow reps in person. Digital coaching tools fill that gap at scale.
Companies are cutting training headcount while expecting better sales performance. AI is the only lever that improves both simultaneously.
Two training modes. Six prospect personas. Instant AI coaching. One team dashboard. Available in French and English.
Sales reps buy session packs — pay-as-you-go
Coaches buy shared credit pools for their squad
Agencies & independent trainers resell CloserCoach and earn commission
We're building a network of independent sales agents to bring CloserCoach to B2B teams across Europe and beyond. Every deal you close generates recurring commission — not a one-time payout.
Every agent gets full access to CloserCoach — you use the exact AI roleplay and coaching reports to sharpen your own pitch. Our reps are always our most credible users.
Product documentation, sales playbook, objection-handling guide, and demo scripts provided from day one. You're never starting from scratch.
Direct contact with the founding team for deal questions, product updates, and co-selling on strategic accounts. We win together.